SEO has become such an important part of e-commerce that certain sites that host online shops, such as Shopify, have SEO facilities inbuilt, such as Shopify seo. But when exactly did people begin optimizing sites for search engines? Well, from the very conception of search engines. As search engines were introduced in the mid 1990’s to catalogue the early Web, so too was search engine optimization. As site owners recognized the value of having their sites ranked highly and consequently, having them visible on search engine results, SEO practitioners arose to help site owners realize such. The first instance in which the term ‘Search Engine Optimization’ was utilized was in August 1997. In this instance, Jane Audette used the term on a webpage for his company, Multimedia Marketing Group.

Search Engine Optimization is a delicate game in which being too aggressive simply does not pay off. SEO companies who employ overly aggressive techniques can often have their client’s website banned from the search results, a most unsatisfactory result. Yet do not think that the relationship between the SEO industry and search engines is completely antagonistic, in fact, the two often compliment each other. Indeed many search engines provide guide-lines to facilitate site optimization.